8.7% increase in profitability with Selflex
SELFLEX- BRANDING & PRODUCT DESIGN
THE MISSION
Selflex is a project that created a revolutionary way to design houses with VR technology. The goal was to build a brand identity to make Selflex very easy to identify and remember, strongly differentiating it from its competitors and enhane users experiences
THE OUTCOME
We created Selflex the whole brand identity, starting from strategy, analysing the target audience, the problems and the goals. It was crucial to make the product based on the needs identified in the strategy.
THE IMPACT
Thanks to the Selflex we won mension prize from BFF competition. Also new connections form prospects and investors skyrocketed. Nevertheless we couldn't use Selflex for our construction project because of the economic downturn in Turkey but me and my team learned a lot from this experience. The Selflex team has a brand it can be proud of.
What is Selflex?
Generally houses or commercial offices are selling from model, plans and renders. Today this process is done completely manually, by actual sales specialists. Selflex help people to visualize their homes and make changes according to their special needs via VR technology.
